Our mission was to assist a leading premium consulting firm in gaining a comprehensive understanding of the most sought-after brands of home appliances and customer preferences in this exclusive market segment. Additionally, we aimed to analyze the influence and receptivity of customers to seller recommendations when making purchase decisions.

Online Method

Our study focused on Home Appliances Sales Associates, who are at the forefront of the luxury home appliance market, and possess a unique insight into customer preferences and purchasing behavior.

We conducted a robust sample of 4000 interviews, ensuring a rich and diverse dataset that accurately represented the luxury home appliance market.

Our research had a global reach, encompassing regions in North America, Europe, India, China, Japan, Germany, Benelux, and the Nordics. This wide geographical scope provided a holistic view of the luxury home appliance market and consumer behavior across different regions.

The research findings unveiled crucial insights into the capabilities and significance of various e-commerce payment fraud management vendors. It delved into the essential factors that shape the selection criteria for these vendors and how these criteria differ across geographic regions. Furthermore, the study examined the purchasing experience, current satisfaction levels, and the anticipated changes in the e-commerce landscape. The outcomes of this research provide valuable insights for e-commerce businesses, shedding light on the rapidly changing industry dynamics. The study's findings empower businesses to make informed decisions, optimize their payment fraud management strategies, and adapt to the dynamic e-commerce environment.