Our mission was to assist a leading premium consulting firm in gaining a comprehensive understanding of the most sought-after brands of home appliances and customer preferences in this exclusive market segment. Additionally, we aimed to analyze the influence and receptivity of customers to seller recommendations when making purchase decisions.


Online Method


Our study focused on Home Appliances Sales Associates, who are at the forefront of the luxury home appliance market, and possess a unique insight into customer preferences and purchasing behavior.


We conducted a robust sample of 4000 interviews, ensuring a rich and diverse dataset that accurately represented the luxury home appliance market.


Our research had a global reach, encompassing regions in North America, Europe, India, China, Japan, Germany, Benelux, and the Nordics. This wide geographical scope provided a holistic view of the luxury home appliance market and consumer behavior across different regions.


The insights derived from our study enabled our client to offer invaluable assistance to their clients. The findings shed light on the factors driving demand for luxury home appliance brands and elucidated the on-site sales processes. Importantly, the research highlighted how customers respond to seller recommendations in their purchase decisions.
Our client was well-equipped to leverage these insights to formulate effective marketing strategies, optimize their retail outcomes, and cater to the evolving needs of consumers in the luxury home appliance segment. The study thus contributed to the enhancement of our client's advisory services and their ability to guide their clients toward success in the high-end home appliance market.