Objective

A marketing agency specializing in point-of-sale (POS) advertising and promotional items sought to gather insights from both clients and consumers to improve their offerings and strategies.

Methodology

Phone To Web Method

Respondents

Senior Level Executives (ESG) and POS experts/executives

Sample

Conducted 50 interviews

Geography

Covered Global

Result

By scaling their survey to cover both clients`'` needs and consumer preferences, our client gained invaluable insights. They used the data to refine their POS advertising and promo item strategies, resulting in more successful marketing campaigns and increased customer satisfaction.