Objective

Conducted a qualitative exploration to grasp the domestic travel patterns of Chinese Americans throughout North and South America. Delved into their preferences and behaviors when selecting destinations for domestic journeys.

Methodology

CATI Method

Respondents

Focused on Chinese Americans undertaking travel within North America and South America.

Sample

Conducted 200 interviews.

Geography

Encompassed the United States, Canada, Brazil, and Argentina.

Result

Empowering the client to assess the influential factors guiding destination choices among Chinese American travelers in North and South America. The survey`'`s Incidence Rate provided valuable insights into the percentage of those engaging in domestic travel in recent years.