Uncover the big data and predictive analytics endeavors undertaken by medium and large enterprises. Analyze customer trends and preferences to enhance strategic decision-making.

CATI Method

Engaged with IT Managers and above.

Conducted 400 interviews.

Focused on North America and Europe.

The study's findings facilitated our client's comprehension of organizational positioning on the big data adoption spectrum across diverse business functions. Valuable insights were gleaned, offering a nuanced understanding of predictive analytics at the departmental level.