Objective

Uncover the big data and predictive analytics endeavors undertaken by medium and large enterprises. Analyze customer trends and preferences to enhance strategic decision-making.

Methodology

CATI Method

Respondents

Engaged with IT Managers and above.

Sample

Conducted 400 interviews.

Geography

Focused on North America and Europe.

Result

The study`'`s findings facilitated our client`'`s comprehension of organizational positioning on the big data adoption spectrum across diverse business functions. Valuable insights were gleaned, offering a nuanced understanding of predictive analytics at the departmental level.