Uncover the big data and predictive analytics endeavors undertaken by medium and large enterprises. Analyze customer trends and preferences to enhance strategic decision-making.
Engaged with IT Managers and above.
Conducted 400 interviews.
Focused on North America and Europe.
The study`'`s findings facilitated our client`'`s comprehension of organizational positioning on the big data adoption spectrum across diverse business functions. Valuable insights were gleaned, offering a nuanced understanding of predictive analytics at the departmental level.