Privacy Policy

Continuum Insights

1. Who we are and what we do

Who are we?
We are Continuum Insights (“Continuum”, “us”, “we”, “our”) and we own and operate (“WEBSAMP”) . We are a proprietorship firm registered in Haryana, with our office at 5th Floor, 501, JMD Megapolis IT Park, Sohna Road, Sector 48, Gurugram – 122018, Haryana, India We are also registered in Ontario, Canada, under the Ontario Corporation No. 1000921420, our registered office is 895 Don Mills Road, Tower 2, Suite 108 Road, Toronto, Ontario, M3C 1W3, Canada.
What we do

Continuum specializes in collecting market research survey data through online and telephonic methods. We assist clients across various sectors, verticals, and regions in gathering high-quality data to gain valuable consumer insights. Our services include building and managing panels of survey participants, both B2B and B2C, who provide feedback and opinions on different brands.
We ensure the protection and management of personal data shared with us upon signing up on the WEBSAMP website. As a member of ESOMAR and the Market Research Society of India (MRSI), we adhere to the highest standards of conduct and follow relevant codes and guidelines to manage our online panel and handle personal data securely.

2. Our Privacy Commitment

Personal Information is key and we value you sharing that with us and we honour that trust. This privacy notice will guide you in detail about our processes of how we collect, use, share and secure personal data you provide on our website, when you sing up to become our member and participate in surveys and/or research studies ("surveys”) that we conduct for, and on behalf of our clients. This section will also explain your privacy rights and how laws that are applicable to you may protect you and is intended to supplement other notices and privacy policies and not to override them. The sign up, use of and access to your membership and use of our technology and tools (“Services”) is subject to this privacy notice. Additionally, this privacy notice is provided in stacked format, so that you access different sections and get more details.

3. Who this privacy notice applies to

This privacy notice applies to you if:

  • You register an account on our website
  • You partake in surveys on our website;
  • You use our app
  • You sign up to receive newsletters and/or other promotional communications from us.

4. What Personal Data is

In this privacy notice, our use of the term “personal data” includes other similar terms under applicable privacy laws, such as “personal information” and “personally identifiably information”. In general, personal data means any information that identifies, relates to, describes, or is reasonably capable of being associated with an individual (the data subject).
SENSITIVE PERSONAL DATA - Our use of the term ‘Special Category Personal Data’ also includes other similar terms, such as “sensitive personal data” and “sensitive personal information”. In general, Special category personal data is more sensitive Personal Data and includes information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purposes of uniquely identifying someone, data concerning physical or mental health or data concerning someone’s sex life or sexual orientation and requires an added level of protection.

5. WHAT PERSONAL DATA DO WE COLLECT ABOUT YOU AND HOW DO WE USE YOUR PERSONAL DATA?

When you register with WEBSAMP, we ask for some basic personal information. After registration, we may request additional details to help us match you with appropriate surveys. The specifics of the personal data we collect are detailed in the table below. Rest assured, your data will only be used for the purposes stated and not for modeling, analytics, or data matching.
If third parties are involved, we ensure your data is kept secure and confidential, and it will be erased according to our data retention and destruction policies outlined in our Privacy Notice. We follow legal guidelines and regulations regarding personal data use. Here are the legal bases we rely on:
  • Consent: We may collect and process your data with your consent, such as when you agree to participate in surveys.
  • Contractual Obligations: We process your data to fulfill contractual obligations, like sending rewards. Legal Compliance: We might need to collect or process your data to comply with legal requirements or respond to requests from authorities, or to protect our rights and your safety.
  • Legitimate Interest: We process data based on our business interests, ensuring we provide the best service while considering the impact on your rights. We do not use your data in ways that override your interests unless required by law or with your consent.
Activity Purpose Data
Your Membership
To register and process your application to be a Member
To register and process your application to be a Member To manage our relationship with you, which will include: Processing and delivering your points or rewards, exchange your points for vouchers/coupons and entering you in for prize draws/sweepstakes, including sharing your personal data with trusted third-party vendors to provide you with incentives on our behalf; Notifying you about changes to our terms or privacy policy; Asking you to leave a review or inviting you to take a survey; or For any other reason connected with your Membership.
(a) Identity data
(b) Contact
(c) Demographic/Profile
(e) Technical Data
(f) Pseudonymised data
(panellist ID)
Market research surveys
We will ask you to participate in and provide feedback via surveys, including you telling us about your preferences and consumer needs. This may also include analysing your behaviour in different ways and for different purposes, but only provided such uses are for market research. We may with your consent via a survey ask you to disclose certain Special Categories of Personal data, but only if relevant to that survey and as may be allowed under applicable law.
(a) Identity
(b) Contact
(c) Special Categories of Personal Data.
(d) Demographic/Profile
(e) Technical data
(f) Pseudonmyised data (panellist ID)
Scientific research/Safety monitoring (Pharmacovigilan ce Adverse Events Reporting)
We may ask you to participate in surveys for clients who are from a variety of types of organisations such as; public health organisations, commercial or charity organisations or academics from universities, etc and may be conducted using a variety of methods.
(a) Identity
(b) Contact
(c) Special Categories of
personal data (health,
e.g. disease, condition,
treatment, consumer
products and adverse events).
(d) Demographic/Profile
Mobile Device surveys and usage
We use a mobile app, which may in the future with your permission, include location-based geo fencing. If you agree to download and use our mobile application on your mobile phone, tablet or pc (device), we collect the following information: for administering the site, tracking users’ movements around the site and the Internet. We use mobile analytics software to allow us to better understand the functionality of our mobile app on your device. This software may record information such as how often you use the app, the events that occur within the app, aggregated usage, performance data, and where the app was downloaded from; for quality checking, fraud or other legal reasons we refer to in this privacy notice; Technical data and Demographic/Profile data are collected when you sign up to use our Mobile app and via the surveys you undertake. We use this data for data matching and enriching purposes and in ad-effectiveness campaigns for our clients; to gather demographic information about our user base as a whole, including for example, more generally for analysing trends of marketing research studies. Our clients may combine that information with those of others to produce “aggregated” reports. They may also create scientific reports based upon modelled information. “Modelled information” is data developed based upon demographic and behavioural characteristics (like your gender, age, and preferences) to predict what people with similar or matching characteristics would watch or buy. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
(a) Demographic/Profil e data
(b) Technical data (collected automatically - system and performance information on the type of device you use, operating system version, device identifier and hardware usage statistics such as CPU and app version and Geo-location)
(c) Pseudonymised data
Profiling
We may use your Demographic/Profile data for profiling purposes and (if you previously gave us your ethnicity/racial profile), we may also use those information for profiling purposes, provided this is permitted under local law. This means we will match you with appropriate surveys to see if you qualify for particular surveys. Your birth date is automatically updated so that we may ensure we select individuals, based on their age as may be required for the relevant survey.
(a) Special Categories of personal data (Ethnicity/Racial profile)
(b) Demographic/Profile
Data matching and enrichment
We may from time to time share some of your personal data with select and trusted third party processors. Those parties may append analytics or demographics data they previously collected about you, which may be public sources (e.g. property ownership) and/or or private sources (e.g. subscriber lists or retail purchases, with whom you have an account). We will only share your Identity and Contact data with your prior consent, which may be as part of a survey, or an invitation to participate in such programs. We may also use your Pseudonymised data and/or Demographic/Profile data to add to existing anonymous data sets or create new ones. We use them so we can enrich the data we hold about you to improve your panel profile, your panel Membership experience and to ensure you are selected for relevant surveys.
(a)Identity
(b)Contact
(c)Demographic/Profile data
(d) Technical data (e.g. IP address, ADID’s, browser and device information (incl. Mobile Device ID’s, App Technical data, usage, performance, data and location data))
(e) Pseudonymised data
Ad-Effectiveness campaigns & look-a-likes
To measure ad-effectiveness and/or to create ‘look-a-like’ groups that have common Demographics/Profile data (or interests). Our clients then find people who are similar to those groups and use that information in a way that reaches new potential consumers and so helps them improve their advertising targeting and their online advertising models. We may share your unique panellist ID (UID) with our clients, who may write, set or read cookies or use other Technical data about you from multiple locations, including our own servers or systems. If you participate, your UID will be stored or associated with those Technical data to allow us and/or our clients to conduct online ad-effectiveness campaigns, track your visits to websites, use your Demographic/Profile data to create look-a-like segments and/or gain other online insights about you. If you have interacted with the online ad or promotion, our client will send your UID and the specific survey to us and we may provide you with the opportunity to complete the survey. We will not transfer any Identity or Contact data to our clients unless we have first received your consent and no third parties may contact you or use your data for any other purpose.
(a) Contact data (email address)
(b) Demographic/Profile data
(c) Technical data (UID, setting cookies)
(d) Pseudonymised data
Ad exposure and measurement
We may match your personal data against our clients or trusted partners information to determine if you use any of their products or services and/or if you have been exposed to any of their advertisements. This helps our clients understand more about consumers behaviour when ads are displayed to them.
(a) Identity (UID)
(b) Contact (email address)
(c) Demographic/Profile
(d) Technical data
(e) Pseudonmyised data
Legal/public authority disclosure
We will not transfer any Identity or Contact data to third parties unless we have first received your consent and no third parties may contact you or use your data for any other purpose. Though we make every effort to preserve your privacy, we may be required to disclose your personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements; or to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud or breaches of our site terms, or to respond to a government request.
(a) Identity
(b) Contact
(c) Demographic/Profile
(d) Technical data
(e) Pseudonmyised data
Fraudulent and quality checking
We use multiple Technology data for quality control, validation, and fraud detection and prevention purposes, including assisting us in ensuring the integrity of survey results. Please see the section entitled ‘What other tracking technologies do we use for surveys you participate in and for other purposes?’ for more on this.
(a) Technical data
(b) Pseudonymised data

6. How we collect data

For Surveys, we deploy client cookie tracking, which also includes cookies for Ad effectiveness campaigns As a part our standard operating procedure, we may share your unique panelist ID (UID) with our clients, who may write, set or read cookies or use other Technical data about you from multiple locations, including our own servers or systems. Your participation in surveys is accounted for an agreement in storing of your UID or associated with those Technical data to allow us and/or our clients to conduct online ad-effectiveness campaigns, track your visits to websites, use your Demographic/Profile data to create look-a-like segments and/or gain other online insights about you. In case of your interaction with the online ad or promotion, our client will send your UID and the specific survey to us and we may provide you with the opportunity to complete the survey

Other Technologies

Automated technologies or interactions.

Post becoming a member, when you interact with our website, Your Technical data will be automatically collected which would entail your equipment, browsing actions and patterns. The way we collect this technical data is using cookies, server logs, digital finger printing technologies and other similar technologies. Also, WEBSAMP may receive your technical data from other websites employing our cookies. Please see our cookie policy for further details.

Server log files:

WEBSAMP may additionally collect Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this Technical data with other information collected about you for the purposes of improving our services, site functionality and collecting analytical data.
Fingerprinting technologies:
At WEBSAMP, digital Fingerprinting technologies assign a unique identifier or "Machine-ID" to a user's computer to identify and track your device (“Technology"). The Technology will analyse publicly available information and data obtained from your computer's web browser and from other publicly available data points, including the technical settings of your computer, the characteristics of your computer, and its IP Address, to create a unique identifier, which will be assigned to your device. For us, this technology is put to use for quality control, validation, and fraud detection and prevention purposes, including assisting us in ensuring the integrity of survey results. We follow appropriate technical and operational processes and procedures will be put in place to ensure that the Technology is safe, secure and does not cause undue privacy or data security risks and the Technology will be used and distributed in a professional and ethical manner and in accordance with (a) this privacy notice, (b) any other statements and/or disclosures made to you as a member of the community and (c) applicable laws and market research codes of practice. At any given point, if we spot an event where any unethical conduct is discovered in connection with the use of the Technology, or that the Technology is being used in a manner that is inconsistent with privacy notice, immediate action will be taken to prohibit such unethical conduct and to ensure the proper administration of the Technology.
Advertising
WEBSAMP partners with multiple third parties to either display advertising on our site or to manage our advertising on other sites. Our third-party partners may use technologies such as cookies to gather information about your activities on their site and other sites in order to provide you advertising based upon your browsing activities and interests.
Digital Fingerprinting
At WEBSAMP, digital Fingerprinting technologies assign a unique identifier or "Machine-ID" to a user's computer to identify and track your computer. We will not use digital fingerprinting technology (the “Technology") to collect your Identity or Contact data, or track your online activities; and will not disrupt or interfere with the use or control of your computer or alter, modify or change its settings or functionality. In certain cases, in specific market research programs, we will use the Technology to assist our clients in ensuring the integrity of survey results. The Technology will analyse publicly available information and data obtained from your computer's web browser and from other publicly available data points, including the technical settings of your computer, the characteristics of your computer, and its IP Address, to create a unique identifier, which will be assigned to your computer. The unique identifier will be an alpha-numeric ID In order to assist our clients in protecting and ensuring the integrity of survey results, we may; (a) link or associate your unique identifier to you and any of your personal data; (b) share your unique identifier with our clients and with other sample or panel providers; and (c) receive or obtain a unique identifier linked to you from a third party, including without limitation a sample or panel provider or our client, however we will only provide such information to any third parties (including our clients) on an aggregated and anonymised or pseudonymised basis. In addition, any unique identifier(s) received or obtained by us and linked to you will be protected in accordance with this privacy notice and if required by law, we will ask for your consent in advance. As WEBSAMP, we do everything we can to ensure that the Technology is safe, secure and does not cause undue privacy or data security risks and we shall use and distribute the Technology in a professional and ethical manner and in accordance with (a) this privacy notice, (b) any other statements and/or disclosures made by us to you and (c) applicable laws and market research codes of practice. At any given point, if we spot an event where any unethical conduct is discovered in connection with the use of the Technology, or that the Technology is being used in a manner that is inconsistent with privacy notice, immediate action will be taken to prohibit such unethical conduct and to ensure the proper administration of the Technology.

Social Media Widgets

As an industry wide best practice, WEBSAMP’s website includes Social Media Features, such as the Facebook Like button (and Widgets, such as the Share This Button or interactive mini-programs that run on our site). These Features may collect your IP address; which page you are visiting on our site; and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our site. Your interactions with these Features are governed by the privacy notice of the company providing it.

7. Terms & Conditions related to Survey Completion

By participating in surveys on our platform, you agree to the following terms and conditions:

8. Terms and Conditions for Third Party Login

Automated technologies or interactions.
We offer third-party login options for your convenience, including Twitter, Google, LinkedIn, and Apple (hereinafter referred to as "Third-Party Login Providers"). By using these Third-Party Login Providers to access our website, you agree to the following terms and conditions:
By utilizing any Third-Party Login Provider to access our website, you agree to abide by these Terms and Conditions. If you do not agree to these terms, please refrain from using the Third-Party Login options.
When you use a Third-Party Login Provider to access our website, we may collect personal information associated with your account on that platform. This may include your name, email address, profile picture, and other details provided by the Third-Party Login Provider.
The information collected through Third-Party Login Providers will be used in accordance with this Privacy Policy. We will not share, sell, or distribute your information without your consent, except as required by law.
Your use of Third-Party Login Providers is subject to the terms and conditions and privacy policies of the respective providers. We encourage you to review these documents before using Third-Party Login on our website.

You are responsible for maintaining the confidentiality of your login credentials and for any activities that occur under your account. If you suspect any unauthorized use of your account, you must notify us immediately.

You may disconnect your account from any Third-Party Login Provider at any time. However, doing so may limit your access to certain features or services on our website.
We reserve the right to modify these terms and conditions at any time. Any changes will be effective immediately upon posting on our website. Your continued use of Third-Party Login after any such modifications constitutes your acceptance of the new terms.
We are not responsible for any issues, losses, or damages arising from your use of Third-Party Login Providers, including any unauthorized access to your account due to the Third-Party Login Providers.
Your use of Third-Party Login Providers is subject to the privacy policies of the respective providers. We encourage you to review these policies to understand how your information is handled by them:

9. Terms and Conditions for Third-Party Gift Vouchers and Payment Gateway
By accessing or using third-party gift vouchers and payment gateways on our website, you agree to be bound by these Terms and Conditions. If you do not agree with these terms, please do not use these services.
We may offer gift vouchers provided by third-party vendors (hereinafter referred to as "Gift Voucher Providers"). The following terms apply:

We are not liable for any loss, damage, or inconvenience arising from your use of third-party gift vouchers or payment gateways, including but not limited to issues related to voucher redemption, payment processing errors, or unauthorized transactions.
We reserve the right to modify these terms and conditions at any time. Any changes will be effective immediately upon posting on our website. Your continued use of third-party gift vouchers and payment gateways after any such modifications constitutes your acceptance of the new terms.

10. Sharing your Personal Data
The Personal Identifiable Information (PII) collected by WEBSAMP is solely used for market research purposes and not for any other reasons. We do not sell or share the PII of our panel members or individuals not registered with us without their consent.
We may share your PII with service providers who assist us in our business activities, such as managing rewards, customer support, email delivery, or order fulfillment. These companies are only authorized to use your information as needed to provide their services and help us meet our obligations to you.
In certain circumstances, WEBSAMP may need to disclose personal data in response to legal requests from public authorities. We may also release your PII if required by law, such as in response to a subpoena or similar legal process, or if we believe disclosure is necessary to protect our rights, ensure your safety or the safety of others, investigate fraud, or respond to government inquiries.
11.Does WEBSAMP transfer your personal data to other countries?
WEBSAMP is an India first company and your personal data will only be transferred across our offices and our trusted service providers. We follow all the data privacy laws as applicable in India.
12. Your Rights
How do I access my information; use the member services area and/or update, correct or delete your information?
Based on individually made requests, WEBSAMP will adhere and provide you with information about whether we hold any of your personal data. This will allow you to access, correct, or request deletion of your personal data, or terminate your membership by logging into your Member Account. We recommend following the appropriate directions, your information should be automatically updated in our database. For these purposes, and if you are unable to correct your personal data yourself via the Account, you may write to us at the postal address found at the end of this privacy notice, or contact us here vijay.rajput@continuuminsights.com. We will respond to all requests within a reasonable timeframe.

ou have the following rights regarding your personal information:

How do I terminate my influencers panel membership?
In a likely scenario that you decide to end your membership with us or to require us to cease processing your personal data, you may discontinue your membership by going to “Account” and selecting “Unsubscribe Options” on the bottom left-hand corner, then "Cancel your account". We recommend following the appropriate directions, as that would enable you to have your record marked as "do not contact", and you will no longer receive communications. In addition, you will forfeit any incentive balance that has not been requested as of the time you opt out. As an alternative, you may send an email directly using the Contact us form requesting to be removed. Email links are provided on the site so that you may contact us directly with any questions or concerns you may have. Each email we receive is read and responded to individually. In most cases it will take 2 to 3 days to process this change, but please allow up to two full weeks for your status to be finalised. Please note that you may continue to receive communications during this short period after changing your preferences while our systems are fully updated.

Data Retention

As a WEBSAMP member, If you terminate your membership, WEBSAMP will no longer use your personal data to contact you, but in accordance with our backup procedures, we will retain your personal data until your personal data are eventually destroyed in accordance with our data retention and destruction policies and we will continue to employ the security procedures and technologies to keep your personal data safe.

How can I ask a question or make a complaint?

We believe in feedback and take pride in providing the best services to our members and clients. If you have a question or complaint about the use or disclosure of your personal data to our Privacy Contact. We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your personal data within 30 days of receiving your complaint.

Your other rights

You may:
As member request access to your personal data and we may conduct ID checks before we can respond to your request. As a member, have your personal data erased, corrected or restricted if it is inaccurate or requires updating. You may also have the right under certain circumstances to request deletion of your personal data; however, this is not always possible due to legal requirements and other obligations and factors. You can update your account information via your Account or by contacting us at the address given below. object to the processing your personal data if we are not using your personal data for the purposes set out in this privacy policy.
How to exercise your rights:
You will not usually need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
If you wish to exercise your rights, you may contact us using the details set out below within the section called ‘Contact Us’. We may need to request specific information from you to confirm your identity before we can process your request. Once in receipt of this, we will process your request without undue delay and within one month. In some cases, such as with complex requests, it may take us longer than this and, if so, we will keep you updated.
13. Children’s Privac
WEBSAMP under no circumstance will not knowingly collect any information from any child under the age of 18 without permission from his/her parents, legal guardian or an adult responsible for the care of the child. Eligible ‘young people’ (individuals aged between 18 and 20) may be invited to participate in our Teens panel from time to time. We comply with the local authorities for the same. If you are a parent or guardian of a child under 18 and become aware that your child has provided personal data to us and you are not aware of such processing, please contact us as described in this Privacy Notice and we will take reasonable steps immediately to remove any such information.

14. Security and storage of information

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
If we become aware of any loss, misuse, alteration of personal data we will work closely with our IT team, DPO and other parties as necessary to investigate the incident at hand. We have put into place the relevant procedure and policies in place to investigate, mitigate and report (when needed to relevant parties) such instances.

15.Data Protection Officer

WEBSAMP has appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about our privacy practices, including how we handle your personal information, or if you want to exercise any of your rights under applicable data protection laws, you can contact our Data Protection Officer using the following contact details:

Please include "Privacy Policy" in the subject line of your email or letter and clearly state your request or concern. We will do our best to address your inquiry in a timely manner.

16. Changes to the privacy notice and your duty to inform us of changes
This version was last updated on the date at the top of this privacy policy. As WEBSAMP, we reserve the right to modify this privacy statement at any time, so please review it frequently. If we do decide to change our privacy notice, we will post those changes to this privacy statement on the homepage, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective. It is important that the personal data we hold about you is accurate and current. Please keep your Account details updated if your personal data changes during your relationship with us.