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We run TURF analysis to identify the combination of products, features, or messages that maximizes unduplicated reach—helping you make smarter assortment and prioritization decisions.
Our team supports scenario modeling, constraints, and segment-level views—so you can compare options by market, audience, or region and stress-test recommendations.
You receive clear outputs—recommended combinations, reach tables, scenario comparisons, and practical implications—ready to align stakeholders.
We confirm the decision to support—SKU set, message mix, or feature bundle—and define the list of items to evaluate and any constraints such as portfolio size or budget.
We advise on the questionnaire structure needed for TURF, typically a would buy / would use indicator for each item, or prepare your existing data in that format.
We calculate unduplicated reach and frequency for the possible combinations of items and identify the sets that reach the most people.
We test different portfolio sizes, constraints, and segment-level scenarios to show the incremental reach gained from each added item and the best combinations for each audience.
You receive scenario tables, recommended optimal sets, reach and frequency summaries, and a deck that explains the implications for portfolio strategy.
Optimize portfolios to maximize unduplicated reach.
Identify the best combination of items under real constraints.
Run scenario planning to understand incremental gains and trade-offs.
Support decisions on SKU sets, messages, features, or bundle design.
Let's get started — Book a 30-minute discovery call.
Book a Call
Choosing the right set of products, messages, or features? Our team can run TURF analysis and model scenarios to maximize reach and support confident portfolio decisions.