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We run TURF analysis to identify the combination of products, features, or messages that maximizes unduplicated reach—helping you make smarter assortment and prioritization decisions.
Our team supports scenario modeling, constraints, and segment-level views—so you can compare options by market, audience, or region and stress-test recommendations.
You receive clear outputs—recommended combinations, reach tables, scenario comparisons, and practical implications—ready to align stakeholders.
We design paper questionnaires optimized for both respondent completion and digital scanning. Layout includes clear formatting, OMR-compatible bubbles, barcode tracking, and logical flow. Professional printing ensures high-quality, scannable materials with appropriate paper stock and ink.
Trained field teams distribute questionnaires to target locations, manage respondent recruitment, provide completion assistance when needed, and collect completed surveys. We maintain chain-of-custody tracking, implement quality spot-checks, and ensure secure handling throughout fieldwork.
High-speed scanning equipment captures completed questionnaires. Optical Mark Recognition (OMR) technology reads checkbox responses, while Optical Character Recognition (OCR) processes numerical entries. Advanced software validates scanned data and flags anomalies for manual review.
Experienced data entry operators manually input open-ended responses, verify scanned entries, and correct any scanning errors. Double-entry verification, range checks, consistency audits, and skip pattern validation ensure accuracy. All discrepancies are reviewed against original questionnaires.
Comprehensive data cleaning removes incomplete responses, identifies outliers, and ensures logical consistency. Final datasets delivered in CSV, SPSS, STATA, or Excel formats with complete documentation, variable labels, open-end coding, and field disposition reports.
Optimize portfolios to maximize unduplicated reach.
Identify the best combination of items under real constraints.
Run scenario planning to understand incremental gains and trade-offs.
Support decisions on SKU sets, messages, features, or bundle design.
Let's get started — Book a 30-minute discovery call.
Book a Call
Choosing the right set of products, messages, or features? Our team can run TURF analysis and model scenarios to maximize reach and support confident portfolio decisions.