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We design and run choice-based conjoint (CBC) studies end-to-end—from attribute and level design through survey programming, sampling, and fieldwork management.
Our analytics team estimates utilities and importance, runs scenario simulations (pricing, feature bundles, competitive sets), and supports segmentation to understand preference differences across audiences.
You receive decision-ready outputs—clear recommendations, supporting charts, and simulation results—so you can prioritize product configurations and pricing with confidence.
We design paper questionnaires optimized for both respondent completion and digital scanning. Layout includes clear formatting, OMR-compatible bubbles, barcode tracking, and logical flow. Professional printing ensures high-quality, scannable materials with appropriate paper stock and ink.
Trained field teams distribute questionnaires to target locations, manage respondent recruitment, provide completion assistance when needed, and collect completed surveys. We maintain chain-of-custody tracking, implement quality spot-checks, and ensure secure handling throughout fieldwork.
High-speed scanning equipment captures completed questionnaires. Optical Mark Recognition (OMR) technology reads checkbox responses, while Optical Character Recognition (OCR) processes numerical entries. Advanced software validates scanned data and flags anomalies for manual review.
Experienced data entry operators manually input open-ended responses, verify scanned entries, and correct any scanning errors. Double-entry verification, range checks, consistency audits, and skip pattern validation ensure accuracy. All discrepancies are reviewed against original questionnaires.
Comprehensive data cleaning removes incomplete responses, identifies outliers, and ensures logical consistency. Final datasets delivered in CSV, SPSS, STATA, or Excel formats with complete documentation, variable labels, open-end coding, and field disposition reports.
Quantify trade-offs to understand what drives choice.
Measure price sensitivity and willingness-to-pay with rigor.
Run market simulations for feature bundles and positioning scenarios.
Segment preferences to support targeting and product strategy.
Let's get started — Book a 30-minute discovery call.
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Planning a product, pricing, or package decision? Our conjoint specialists can design the study and build simulations that help you choose the best option with confidence.