Survey Programming & Hosting Services

Our Brand Health Capabilities

We set up and run brand health measurement to track the KPIs that matter—awareness, consideration, preference, usage, loyalty, and brand associations—consistently over time.

Our team supports KPI frameworks, benchmarking, sampling and weighting approaches (as required), and trend and segment analysis to diagnose what’s moving—and why.

You receive stakeholder-ready outputs—scorecards, trend views, competitive comparisons, and clear recommendations—delivered via reports and/or dashboards.

How We Work

We define the brand KPIs to track—awareness, consideration, preference, usage, loyalty, and brand associations—and agree the competitor set. The questionnaire is built with consistent questions and scales so results stay comparable across waves and markets.

We set the sample design, quotas, and weighting approach required for a representative read of your category. Fieldwork is managed wave by wave with the same specifications, so changes in the numbers reflect the market and not the method.

Each wave is cleaned, validated, and weighted as required, then merged with previous waves into one tracking dataset. Consistent variable names, labels, and codes keep trends reliable over time.

We analyse movement in each KPI over time, compare performance against competitors and across markets, and run driver and segment analysis to explain what is changing and why.

You receive scorecards, trend views, competitive benchmarks, and a findings deck with clear implications and recommended actions, delivered as reports and/or dashboards.

Benefits

Track key brand KPIs over time to measure momentum and impact.

Diagnose the drivers of awareness, consideration, preference, and loyalty.

Benchmark performance vs competitors and across markets with consistent metrics.

Turn tracking results into prioritized actions for brand, comms, and experience.

Ready to Turn Insights into Growth?

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Frequently asked questions

01
What is brand health analysis?
Brand health analysis measures how your brand performs across awareness, perceptions, consideration, and loyalty. It helps you understand what’s changing, why it’s changing, and what to do next.
02
Which metrics do you typically include?
Common KPIs include aided/unaided awareness, familiarity, consideration, preference, usage, NPS/ satisfaction, key brand associations, attribute ratings, and competitive comparisons.
03
How often should brand tracking be run?
It depends on your market dynamics and campaign cadence. Many brands run quarterly or bi-annual tracking; fast-moving categories may benefit from monthly or always-on measurement.
04
Can you benchmark competitors and multiple markets?
Yes. We can design a consistent framework across geographies, ensure comparable questions/scales, and provide market-level and competitor benchmarking with clear statistical readouts.
05
What deliverables will I receive?
You receive a clean dataset, KPI dashboards/scorecards, trend and driver analysis, competitive benchmarks, and a findings deck with clear implications and recommended actions.

Talk to our data analytics team

Want to measure and improve your brand performance? Our analytics specialists can design a brand health framework and reporting cadence that fits your market, stakeholders, and decisions.