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We design and run MaxDiff studies end-to-end—from item refinement and experimental design through programming, sampling, and fieldwork execution.
Our analytics team produces stable preference scores and rankings, supports segmentation cuts, and helps interpret results for messaging, feature prioritization, and value proposition decisions.
You receive decision-ready deliverables—ranked priorities, clear implications, and recommendations—so you can align teams around what matters most.
We program questionnaires into CAPI (Computer-Assisted Personal Interviewing) software with offline capability, complex routing, validation checks, and multimedia support. Tablets are configured with GPS tracking, time stamps, and secure data synchronization for centralized monitoring.
We recruit local field interviewers with language proficiency and cultural knowledge. Comprehensive training covers questionnaire content, probing techniques, tablet operation, sampling protocols, and ethical guidelines. Role-play sessions ensure interviewers can handle diverse respondent scenarios professionally.
Field supervisors coordinate interviewer teams, manage sampling quotas, track daily progress, and ensure protocol adherence. Real-time data uploads enable immediate quality review. Supervisors accompany interviewers for spot-checks and provide ongoing coaching throughout fieldwork.
GPS verification confirms interview locations, time stamps validate durations, and automated logic checks flag inconsistencies. Back-verification teams contact a sample of respondents to confirm interview completion and data accuracy. Photo documentation provides additional validation where appropriate.
Centralized data aggregation from all tablets ensures complete dataset assembly. We perform data cleaning, open-end coding, weighting calculations, and quality documentation. Final deliverables include clean datasets (CSV/SPSS/STATA), field reports, interviewer performance summaries, and geographic coverage maps.
Prioritize features, messages, or claims with clear trade-offs.
Avoid rating-scale bias and get stable preference rankings.
Interval-level scores support segmentation and scenario planning.
Strong input for product roadmaps and communication strategy.
Let's get started — Book a 30-minute discovery call.
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Need to prioritize features or messaging with confidence? Our team can design a MaxDiff study and turn results into clear, actionable recommendations.