What is Computer-Assisted Telephonic Interview (CATI) ?

CATI is a traditional research method of conducting telephone surveys in which the interviewer uses a computer to record and store the respondent's answers to the survey questions. This allows for more efficient data collection and analysis, as the responses can be easily stored and analyzed using specialized software.

If you look at the working procedure of CATI, you will find it very efficient. As we never leave our clients in dilemma. Taking feedback is one of the most important aspects for us. Either we have a visitor or a buyer, we ask for their requirements and we haven't completed our job yet. We always take feedback so that we can enlarge the faith of our users more and more.

CATI is a way through which we can easily understand the requirements as customers have more chances to explains its requirement verbally

Computer Assisted Telephone Interviewing

Let us understand CATI in the simplest way.

If you buy any product, you receive a telephone call. On this call, the interviewer will talk about your buying experience or service experience. This phone call is called Computer-Assisted Telephonic Interview (CATI).

How Does Our Team Work?

The team of CATI professionals ensures the success of each project undertaken. The team works with clients at every step from creating questionnaires to scripting and data analysis. The goal is to deliver results quickly without compromising on quality or accuracy.
Additionally, working closely with clients is necessary so that their expectations are met throughout the entire process. This ensures that you get the most value out of services and a successful outcome for your market research projects. CATI team comprises:

  • A professional interviewing team with over 50 stations
  • Expert Interviewers in subjects like IT, Business, Management, etc.
  • A team of professionals to monitor and analyze all the interviewers for high-end results

A team of highly skilled data analysts who understand the market dynamics and deliver accurate results. The CATI professionals are experienced in research methods, survey design, scripting, data analysis, report writing, and statistical analysis.

The team works closely with clients to ensure their needs are met throughout the entire process. CATI can deliver you the most accurate and valuable results possible. By working closely with the clients and understanding their needs, CATI is able to provide the best market research solutions tailored to fit each individual business need.

How Does Computer-Assisted Telephonic Interview (CATI) Work?

CATI strategy allows interviewers to quickly and accurately record data while talking to respondents over the phone. This type of survey collects quantitative data, which can be analyzed and used to better understand customer needs, preferences, and behaviors. CATI surveys are typically structured to ensure that questions are asked in the same order for each respondent and that responses can be accurately recorded.
Computer-assisted telephone interviewing or CATI is a method of conducting surveys over the phone using a computer program to guide the conversation and record the responses.
The interviewer uses the computer program to ask the questions and enter the respondent's answers, which are then stored in a database for analysis.
CATI allows for more efficient and accurate data collection than traditional telephone surveys, as it eliminates the need for the interviewer to manually record the answers and reduces the potential for errors.

The CATI Strategy includes:

  • Collecting authenticated data from reliable sources
  • Opting for cost-effective and time-saving methods
  • Monitoring interviews for achieving the best results.
  • Conducting live interviews for best-quality results
  • Review the progress at every step

What are the Advantages of CATI?

Advantages of CATI over other interviewing techniques include:

Speed CATI Systems can conduct much faster than traditional methods since the interviewer is not required to travel.
Cost-effectiveness CATI survey methods are more cost-effective than other methods as they require fewer people and resources.
Accuracy Providing a higher accuracy response rate than other methods since the interviewer is able to follow a structured questionnaire.
Flexibility Phone surveys are more flexible than other methods as they can be adjusted mid-survey to include additional questions or address new topics.
Scalability It is easier to scale up or down, making them ideal for large or small research projects.
Reliability A high level of reliability due to a structured approach and automated data collection process.
Efficiency Automated processes can significantly reduce the amount of time spent on setup, execution, and data analysis.

If you’re looking for reliable and cost-effective CATI solutions, then it is the best thing that you can do for your business. Contact us today!

0124 422 1101

What is the difference between CATI and CAPI?

Computer-aided telephone interviewing (CATI) is an automated form of survey research that utilizes computers and telephone technology to collect data from respondents Computer-assisted personal interviewing (CAPI) is a type of survey method where questions are posed to respondents using a computer-based program
Conducted entirely by phone, often with a prerecorded script and multiple choice responses Conducted face-to-face with trained researchers, usually in the respondent’s home or place of work
Typically less expensive than CAPI because there are fewer labor costs and the interviewer does not need to travel and time-saving More expensive than other survey methods due to the cost of travel and equipment and is time consuming
Usually have a predetermined set of questions that must be followed, making it difficult to adjust them during data collection. More flexibility for researchers as the interviews can be adapted to different contexts and made interactive
Have the benefit of reaching a large number of people quickly and at a relatively low cost. Used in developing countries or in remote areas where access to technology is limited
Mainly used for quantitative research, making it difficult to collect qualitative data. Used to collect qualitative data as well as quantitative data
More efficient for collecting numerical data, but cannot capture nonverbal cues. Enables researchers to measure nonverbal responses, such as facial expressions and body language
Calls are usually prerecorded and the interviewer does not have much control over how the questions are asked Allows for greater control over the interview process, meaning that the interviewer can set the pace and control the flow of the conversation
Surveys cannot be audio-recorded, so any mistakes or misheard responses cannot be identified. Interviews can be recorded for later review by researchers or used to verify answers given by respondents
Does not allow for the use of multimedia or other visual aids. Allows for the use of multimedia such as pictures and videos to supplement the interview
CATI interviews are usually conducted in one language, and translations may be required to reach a wider audience. CAPI can be used in a variety of languages, making it easier to reach international respondents
Effective for large-scale projects due to the cost savings associated with automated interviewing. Can be used for both small-scale and large-scale surveys
Suitable for quantitative data collection, as the interviewer does not have much control over the conversation flow. Suited for surveys that require in-depth probing and open-ended questions

Overall, CAPI is better suited for research projects that require in-depth probing and open ended questions, while CATI is more suitable for quantitative data collection. Both methods have their advantages and disadvantages, so it’s important to choose the right one for your research project.


Enjoy Steadfast B2B Interviewers With C-Level Interviewing Specialists

Continuum Insights has a team of professional interviewers that conduct B2B research projects. Having the best quality of results determines the smooth functioning of a business. This is the reason we house a team of qualified CATI professionals to conduct B2B interviews.

Our CATI has:

  • 2 years of experience in conducting B2B interviews
  • Master’s degree in the respective fields

Continuum Insights has a valuable record of some of the opinion leaders and business professionals for all the purposes related to CATI B2B research. We have deep knowledge of this subject matter and this is how we collect and record data through our past experiences and researches.


Experienced and Professional CATI team gives the most accurate and reliable data.

A team of experienced CATI experts delivers the most accurate data. The interviewers have a professional tone to manage all kinds of interviews by engaging the audience and the guests which makes the telephone surveys a much more interesting task.

Overall, CAPI is better suited for research projects that require in-depth probing and open ended questions, while CATI is more suitable for quantitative data collection. Both methods have their advantages and disadvantages, so it’s important to choose the right one for your research project.