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- Unlocking Consumer Behavior in Mobile Phone Purchases
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- Maintain a strategic advantage against deceptive threats
- Unlocking the Power of Big Data for Business Advancement
- Unveiling Coveted Travel Hotspots: A Comprehensive Study
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- Data Architects and IT Managers
- POS advertising and promo items study
- IT Services decision-making influence
- Scaling Employee Engagement Surveys
Objective
A marketing agency specializing in point-of-sale (POS) advertising and promotional items sought to gather insights from both clients and consumers to improve their offerings and strategies.
Methodology
Phone To Web Method
Respondents
Senior Level Executives (ESG) and POS experts/executives
Sample
Conducted 50 interviews
Geography
Covered Global
Result
By scaling their survey to cover both clients' needs and consumer preferences, our client gained invaluable insights. They used the data to refine their POS advertising and promo item strategies, resulting in more successful marketing campaigns and increased customer satisfaction.